Branding - It’s not just about logos… free workshop for SMEs
KNOWLEDGE CONNECT is a dynamic and practical programme that’s helping London’s businesses succeed by introducing fresh ideas, new knowledge and practical skills to help them realise their goals and ambitions.
Delivered by branding experts from the University of Greenwich Business School, this branding MasterClass Workshop will equip you with fresh approaches that will enable you to take control of your branding strategy and transform your business into a vibrant brand that will attract new customers and retain existing ones.
Topics to be covered include:
• What is a brand?
• Why brands fail.
• Understanding the branding process.
• Protecting the brand.
• Brand communication.
• Brand equity.
Brand management in different sectors.
Access to this workshop is free to small and medium sized trading businesses located within London.
Places are allocated on a first come first serve basis. Registration is limited to one participant per business. If you wish to attend, please contact Iwona on 020 7164 2045 or at (JavaScript must be enabled to view this email address)
For more information about Knowledge Connect and how they can help your business, go to www.knowledgeconnect.org.uk
April 27 2010
